Gina Cucina soup has been in glass since the beginning, so Stryker was reluctant to explore a packaging shift. She knew her customers loved to see the raw, natural ingredients in her soup, so transparency was a non-negotiable, along with reasonable pricing. With sustainability as an additional concern, we worked with Gina to provide insights about a glass to plastic conversion, which included a reduction in greenhouse gas emission, carbon dioxide reduction, and carbons sequestered.
Not only was this packaging switch a win from an environmental and economic standpoint, but it was also a win for Stryker. She says, “I was afraid being in stores would take away from the home-grown feel. That aesthetic is very important to me and I don’t think I would have been able to do this without Berry or Courtney.”